My Mission

NDUSTRIALUBES.COM was established for one primary purpose: to bring the value and benefits of synthetic lubricant technology to the industrial community. We are striving to fulfill this mission by offering what is arguably THE quality line of synthetic industrial lubricants, AMSOIL. AMSOIL has been the pioneer and innovator in the synthetic oil and lubricant industry for 30 years, garnering many industry FIRSTS along the way. This dynamic company, founded and led by retired Air Force LtCol Al Amatuzio, has been on the cutting edge of synthetics since its establishment in 1972, and has concentrated on the synthetics field exclusively rather than as a sideline, as with many large oil companies. Col Amatuzio felt that synthetic technology, used exclusively in jet engines because of the extreme conditions of their operation, could be effectively adapted to the automotive field, and developed the first API rated synthetic motor oil. With an agressive R&D program, AMSOIL has since developed its complete line of automotive and industrial products, and remains the industry leader. AMSOIL was recently granted the sole legal right to the slogan, "First in Synthetics", by the US Trademark office.